Probably the best marketing strategy ever !
Marketing is about value, so Steve starts here in this youtube video that we will show you in a moment.
I almost cried at the end when i saw this great video of Steve Jobs in his early years.
He brings it in such a way, you just get so emotional.
I just couldn't wait to write a quick blog post about what i just viewed.
Steve's global marketing technique paid off, like you all know.
Personally, i think it is the greatest marketing plan in the world.
How is it possible for Apple to sell their gadgets at these outrageous high prices.
Because it's a valuable brand everyone wants.
Are their products better than their competitors?
No, but they have marketed their products so much better, and build a superior brand.
Now, everybody knows who Apple and Steve Jobs is.
And that's because Steve knew very well how he needed to brand his products.
He used something we now call attraction marketing techniques
Branding your identity is marketing in its best form.
What do all great marketing folks do these days?
Yes, they brand themselfs. Not the companies they are in, but they brand their own names!
Hey, if you are still reading, you were most likely wondering were's that damn video!
Here your go.
I just want to take out 1 part he's talking about in his youtube video.
Let's check it out.
But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike.
Remember, Nike sells a commodity. They sell shoes!!!
And yet, when you think of Nike you feel something different than a shoe company.
In their ads, as you know, they don’t ever talk about the product.
They don’t ever tell you about their air soles and why they are better than Reebok’s air soles.
What does Nike do in their advertising?
They honor great athletes. And they honor great athletics.
That’s who they are, that’s what they are about!
What do you think about that? Does that change your perspective in marketing?
They DO NOT SPEAK about their PRODUCT.
They deliver value to great athletes … They are building a brand that brings value to their users
This is one of the best marketing strategy ever steve jobs said.
An additional example:
“those people who are crazy enough to think that they can change the world are the ones that actually do!”.
Now that is one powerful paragraph.
Because if you have seen the video, and you think about it, every one of these people had a great vision.
They wanted to improve the world for the better! And they did.
Important lesson: if you wan't something so bad, you are willing to risk it all, you just might prosper.
Failing is not a word in their vocabulary.
Now I know a number of you will disagree with me, or just look at the meaning this video serves you totally different than i did.
But I am sure you will get a lot of value out of this, and are gratefull you have seen how Steve defines value marketing.
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